Global Pasta Market Analysis
The Global Pasta Market reached a valuation of $26.87 billion in 2023 and is projected to grow to $35.08 billion by 2030, marking a compound annual growth rate (CAGR) of 3.88% from 2024 to 2030.
Pasta, made primarily from semolina derived from grains like durum wheat, provides a versatile base for a wide range of culinary creations. Popular shapes like fusilli, penne, and spaghetti are perfect for holding sauces, creating a satisfying structure for different flavors. Pasta’s adaptability has made it a household staple worldwide, with countless flavor and meal possibilities, from bright pesto to creamy Alfredo and rich marinara. Beloved for its simplicity and versatility, pasta is a classic comfort food that resonates across cultures, from Rome’s bustling streets to kitchens worldwide, celebrating tradition, creativity, and the joy of shared meals.
Global Pasta Consumption Overview
- 2023: Global pasta consumption reached 19.5 million metric tonnes, or 7.0 kg per person.
- United States: The average American consumes over 20 kg of pasta annually, making it the sixth most consumed food per capita globally.
- United Kingdom: Pasta consumption per capita was 7.9 kg in 2020, projected to rise to 9.7 kg by 2024.
- Germany: Ranked 11th worldwide, with a per capita pasta consumption of approximately 7.9 kg.
- France: About 87% of adults consume pasta, rice, or noodles at least once weekly, amounting to an average annual per capita pasta intake of 6.7 kg, with 566,616 tonnes consumed in 2022, representing 47% of all starchy food consumption.
- Italy: Italians lead the world in per capita pasta consumption, averaging 23 kg annually in 2022.
- China: Consumes the highest amount of instant noodles worldwide, with 40 billion packets annually, representing around 39% of global instant noodle consumption.
- Japan: Consumed 6.5 kg of pasta per capita in 2020, with long pasta types like spaghetti making up 90% of its 285,000 tons annual pasta intake. By 2022, Japan was the world’s 7th largest pasta importer, worth $449.2 million.
- Saudi Arabia: Ranked 22nd globally in pasta imports in 2022, with imports totaling $136 million.
Pasta Market Growth in China
China, a major player in the global food industry, has increasingly embraced pasta alongside traditional rice dishes due to economic growth and changing consumer preferences. Pasta’s convenience aligns well with urban lifestyles, appealing especially to younger consumers with a taste for Western food trends. The popularity of pasta has been bolstered by local production, fast-food influence, and a growing preference for culinary variety. With affordable pricing and options like whole wheat, pasta has become a popular choice for home cooking and dining out, reflecting China’s evolving food culture. In 2023, China emerged as the world’s largest importer of Italian pasta, valued at $430.75 million, per Tendata’s import-export data.
Leading Companies in the Pasta Market
Key players driving the global pasta market include Ebro Foods, General Mills, Campbell Soup Company, Conagra Brands, Unilever, TreeHouse Foods, Nestle, and The Kraft Heinz Company.
Recent Developments Among Key Players:
- Ebro Foods, S.A.: In July 2021, Ebro Group and CVC Capital Partner VIII began talks to acquire Panzani’s semolina, dry pasta, couscous, and sauces business. In November 2020, TreeHouse Foods acquired part of Ebro Foods’ dry pasta and noodle business in the U.S.
- General Mills: In March 2024, General Mills introduced Carbe Diem through its G-Works venture studio, highlighting its commitment to healthy eating. Carbe Diem aims to reinvent pasta with a “zero compromise” approach focusing on nutritional quality.
- Campbell Soup Company: Expanded its product line by acquiring Sovos Brands, including Rao’s pasta sauce, for $2.7 billion in August 2023. In June 2022, Campbell introduced Prego and Chunky Italian sauces, meeting consumer demand for diverse Italian flavors.
- Conagra Brands: Launched over fifty new products in pasta, frozen foods, grocery, and snacks in July 2023.
- Unilever: In September 2021, Unilever expanded its ‘Taste of Asia’ line with Korean-inspired Knorr instant noodles in spicy flavors like kimchi and seafood, capturing the essence of Korean cuisine.
- TreeHouse Foods, Inc.: Acquired most of Ebro’s Riviana Foods’ U.S. pasta business for $242.5 million in 2020. In October 2022, TreeHouse sold a large portion of its meal preparation business to Investindustrial for $950 million; the divested company is now called Winland Foods, Inc.
- Nestle: Launched a new range of plant-based pasta in Europe in June 2022 under the Garden Gourmet brand.
- The Kraft Heinz Company: Expanded its product portfolio and presence in Latin America by acquiring Companhia Hemmer Indústria e Comércio, a manufacturer of pasta, sauces, and condiments, in February 2022.
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Types – Market breakup from 4 viewpoints:
1. Dried Pasta
2. Chilled/Fresh Pasta
3. Canned/Preserved Pasta
4. Others
Raw Materials – Market breakup from 3 viewpoints:
1. Semolina
2. Refined Flour
3. Others
Distribution Channel – Market breakup from 6 viewpoints:
1. Super Market
2. Hyper Market
3. Discounters
4. Independent Small Grocers
5. Online
6. Other
Country – This report covers the 23 countries
1. North America
1.1 United States
1.2 Canada
2. Europe
2.1 Germany
2.2 United Kingdom
2.3 France
2.4 Italy
2.5 Spain
2.6 Switzerland
2.7 Turkey
3. Asia – Pacific
3.1 Japan
3.2 China
3.3 India
3.4 South Korea
3.5 Malaysia
3.6 Indonesia
3.7 Australia
4. Latin America
4.1 Mexico
4.2 Brazil
4.3 Argentina
5. Middle East & Africa
5.1 Saudi Arabia
5.2 United Arab Emirates
5.3 South Africa
6. Rest of World
All companies have been covered from 3 viewpoints:
• Overview
• Recent Developments
• Revenue
Company Analysis:
1. Ebro Foods, S.A.
2. General Mills
3. Campbell soup company
4. Conagra foods Inc
5. Unilever
6. TreeHouse Foods, Inc (U.S.)
7. Nestle (Switzerland)
8. The Kraft Heinz company (U.S)
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